Post by mdarafathossainseo on Feb 3, 2024 0:57:35 GMT -5
Due to the good email usage habits of overseas users and the low cost, email marketing must be an inaccessible tool for Chinese companies to expand overseas markets. Why should we increase email click-through rate (CTR)? When talking about email marketing, there is an important KPI: click-through rate (CTR), which is often used to evaluate the user interaction rate of an activity and the success of the marketing activity. Usually, the click-through rate of email marketing will vary depending on the country, industry, target audience, marketing activity content, etc., and there is no single standard. According to Statista data, the industry-wide open rate of email in is . and the click-through rate is.
Actual email marketing activities. Compared with email open rate, click-through rate can better evaluate the performance of email marketing and help marketers evaluate whether marketing activities can help Telegram Number Data drive sales, cultivate potential customers, or enhance brand awareness. How to better increase the click-through rate of emails, here are tips to help. tips to increase your email click-through rate (CTR) Add message digest In the inbox, an email summary appears below or next to the subject line of an email. It is a short description of the content of the email, combined with the subject of the email, to entice subscribers to open the email. of users read the summary of an email before deciding whether to open it.
Adding the important content of the email to the summary will help increase the open rate. If you do not actively add it, the summary will display the first line of the email content by default. Mobile friendly In the mobile era, more than of marketing emails are read on mobile devices. To improve the open rate and click-through rate of emails, you need to ensure that the email content is mobile-friendly. The most convenient way is to use responsive email templates to ensure that the email can be adaptive no matter what device it is on. Marketers don’t have to spend too much time optimizing for different formats and can just focus on the content itself. Segment your mailing list Segmenting your target audience is the basis for creating personalized email marketing campaigns.
Actual email marketing activities. Compared with email open rate, click-through rate can better evaluate the performance of email marketing and help marketers evaluate whether marketing activities can help Telegram Number Data drive sales, cultivate potential customers, or enhance brand awareness. How to better increase the click-through rate of emails, here are tips to help. tips to increase your email click-through rate (CTR) Add message digest In the inbox, an email summary appears below or next to the subject line of an email. It is a short description of the content of the email, combined with the subject of the email, to entice subscribers to open the email. of users read the summary of an email before deciding whether to open it.
Adding the important content of the email to the summary will help increase the open rate. If you do not actively add it, the summary will display the first line of the email content by default. Mobile friendly In the mobile era, more than of marketing emails are read on mobile devices. To improve the open rate and click-through rate of emails, you need to ensure that the email content is mobile-friendly. The most convenient way is to use responsive email templates to ensure that the email can be adaptive no matter what device it is on. Marketers don’t have to spend too much time optimizing for different formats and can just focus on the content itself. Segment your mailing list Segmenting your target audience is the basis for creating personalized email marketing campaigns.