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Magazine Issue 727 Release time: 2021-07-12 4839 viewing count A sudden epidemic has changed many habits of human society, one of which is digitalization. From international organizations, consulting firms to the media, the content on how governments, enterprises, and individuals carry out digitalization has become the most obvious science among the most obvious. and incomplete. The latest management book "Marketing 5.0" by Philip Kotler, the father of marketing, the most famous
contemporary marketing management guru, and emeritus professor at Northwestern University's Kellogg School of Management, can be called It is the most complete code of corporate marketing digitalization strategies Nepal Phone Number List since the outbreak of the new coronavirus. Hailed as one of the six most influential contemporary business thinkers by the Wall Street Journal, Kotler will stand up to define new paradigms for enterprises at every moment when paradigms shift, so that enterprises can follow them. Kotler points out in this book that "Marketing 5.0" is the use of artificial intelligence and other marketing technologies (MarTech) that imitate human cognitive abilities to create and enhance value throughout the customer journey, with
the goal of creating a barrier-free and attractive a new customer experience. Already a subscriber log in Online + paper reading Subscribe to the world for unlimited reading Read the world without any limit on the number of articles AI simulated human voice reading Special inclusions from The Economist, BBC and Nikkei View subscription plans Are you a student Complete verification to enjoy a monthly discount of 99 or Continue reading this articleLog in Join as a member Marketing 5.0: A comprehensive strategy in the era of perfect integration of technology and human nature Marketing 5.0: A comprehensive strategy in the era of perfect integration of technology and human nature AuthorPhilip. Philip Kotler, Hermawan Kartajaya, Ivan. Translator Iwan Setiawan Lin Bu Sheng Publishing HousePublished by Tianxia