Post by account_disabled on Feb 15, 2024 2:16:59 GMT -5
also a 60 tariff on imported beer. and the cost is several times higher than competing products. and external attacks. Thailand was able to turn losses into profits within one year because of solid execution. "What I have done for many years has actually been mobile management. visiting our stores. customers. consumers. and our teams in various locations. I spend more than 50 of my time not in the office. but in the market." Heineken Taiwan Wu Jianfu. who joined the branch three years after its establishment and participated in the founding of the company.
observed that actually being on the front line is a DNA that is deeply embedded in the blood of everyone from the general manager. middle-level supervisors to grassroots personnel. It is also the DNA that Heineken has been firmly Luxembourg Phone Number List established for many years. The key to imported beer taps. Over the past 150 years. how has Heineken developed the multinational execution capabilities of high-level managers Wu Jianfu revealed the four major mental techniques for the first time. Tip 1: Choose the right strategy to reverse performance results In addition to high taxes on imported beer in Thailand and almost losing market share to mainstream brands. Thailand is a devout Buddhist country and the government prohibits the advertising of alcoholic products.
However. alcohol products are a category with strong emotional appeal. so creating an emotional connection with consumers is a very big challenge. Wu Jianfu first adopted the "bleeding measure" to control costs. Why "If you don't have resources. you can't even invest in growth." Therefore. Wu Jianfu's first step to stop bleeding is to reduce or delete unprofitable products. and then select elite items from profitable products for improvement. Let sales efficiency be further amplified. He carefully reallocates investments to profitable brands and products. focusing on impactful programs rather than spreading resources across many small activities. We must ensure that resources can be rewarded. rather than just looking at sales. He further explained. "Because sales