Post by account_disabled on Feb 16, 2024 23:32:01 GMT -5
Already downloaded 26419 pdf icon Since January 2023, “Stencils” began to work in a new way. The seller has the opportunity to choose one of three advertising scheme options: "With maximum coverage" . Assumes that the customer determines the daily limit. Next, artificial intelligence independently distributes the offer as best as possible into suitable advertising spaces. "Impressions at a fixed price" . The client has the opportunity to manually work with product groups in a limited manner.
"Pay-per-click" . In the first two cases, payment is made Afghanistan Email List according to CPM (Cost Per Mille, cost per thousand impressions), in the last - according to CPC (Cost Per Click, cost per click). Read also How to attract customers: stages, channels, methods More details After testing the latest version of “Stencils” at Ozon, it turned out that the “With Maximum Coverage” scheme is the most effective. Compared to the option with fixed rates, this algorithm is many times better in almost all respects.
The only statistical parameter in which the first service was slightly inferior to the second was the volume of impressions. As for the effectiveness of “Stencils” with pay-per-click, it is considered average. At the same time, the scheme itself is often used, because there are also many campaigns where such a calculation is preferable. After changing the concept of work, the “Stencils” service showed an increase in efficiency more than twofold. Among its advantages were high conversion and CTR (Click-Through Rate, click-through rate), optimal DRR (share of advertising costs), cheap clicks and thousands of impressions, excellent conversion to sales.
"Pay-per-click" . In the first two cases, payment is made Afghanistan Email List according to CPM (Cost Per Mille, cost per thousand impressions), in the last - according to CPC (Cost Per Click, cost per click). Read also How to attract customers: stages, channels, methods More details After testing the latest version of “Stencils” at Ozon, it turned out that the “With Maximum Coverage” scheme is the most effective. Compared to the option with fixed rates, this algorithm is many times better in almost all respects.
The only statistical parameter in which the first service was slightly inferior to the second was the volume of impressions. As for the effectiveness of “Stencils” with pay-per-click, it is considered average. At the same time, the scheme itself is often used, because there are also many campaigns where such a calculation is preferable. After changing the concept of work, the “Stencils” service showed an increase in efficiency more than twofold. Among its advantages were high conversion and CTR (Click-Through Rate, click-through rate), optimal DRR (share of advertising costs), cheap clicks and thousands of impressions, excellent conversion to sales.